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All advertising businesses are named that mainly because they are performing as agents for his or her principals which were the media. They were being then, and are now, paid through the media to sell advertising House to consumers.
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James Walter Thompson joined Carlton's agency in 1868. Thompson quickly became their most effective salesman, getting the corporation in 1877 and renaming it the James Walter Thompson Organization. Recognizing that he could provide more space if the company provided the services of creating articles for advertisers, Thompson hired writers and artists to type the 1st identified Innovative Section within an advertising agency.
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An advertising agency, typically referred to as a creative agency or an advertisement agency, is a company focused on creating, planning, and managing advertising and often other kinds of advertising and internet marketing for its customers. An advertisement agency is generally independent with the client; it could be an interior Office or agency that gives an outside standpoint to the effort of advertising the customer's items or companies, or an out of doors agency.